Adventures of a multidimensional freak

This is Juan Julián Merelo Guervós English-language blog. He teaches computer science at the University of Granada, in southern Spain. Come back here to read about politics, technology, with a new twist

Latest comments

  • islamic library en Nurturing a Perl CPAN module
  • color switch en Spanish blogosphere in Wired
  • Mark carey en About conference poster design and defense
  • Mark carey en About conference poster design and defense
  • Arvind en Autoblog of Harry Potter 7 statistics
  • Arvind en Entering next level
  • Arvind en Dealing with griefers
  • Arvind en Matrix rehashed
  • Arvind en Times are changing
  • health and safety consultant Vancouver BC and Victoria BC en Nurturing a Perl CPAN module
  • Blogs Out There

    Nelson Minar's Blog
    Jeremy Zawodny's Blog
    Complexes, Carlos Gershenson's blog
    IlliGAL, Genetic Algorithms blog
    Blogging in the wind, Víctor R. Ruiz's blog

    Atalaya, my Spanish language blog
    Geneura@Wordpress, our research group's blog.
    My home page

    Old stories

    Creative Commons License
    This work is licensed under a Creative Commons License.

    Inicio > Historias > Herd behaviour when purchasing books online

    Herd behaviour when purchasing books online

    Interesting new entry in my published papers alerts: a paper on Herd behavior in purchasing books online, which attempts to prove that information on sales and user ratings positively influence purchasing behavior. Which is pretty obvious, if you think of it; with so much informationa available, if you buy a book with low ratings you're on your own.
    Although the general idea of the paper was interesting, I didn't like how it was carried out; instead of using real data from a real online bookseller, they used students who had to decide whether they would buy or not; thus, what you are measuring is not really purchasing behavior, but purchasing intention.
    Besides, I think that the phenomenon is a bit more complex. Reviews influence not only sales (but not always, as shown by my -now defunct- HP7 statistics site), but also other reviews; even with declining sales, average reviews were surprisingly stable, which points to a retro-feedback effect that is broken for external reasons.
    Besides, another problem is that it really does not prove herd behavior; there's no flocking, no follow the leader, or nothing pointing to a madness of crowds behavior. All in all, a bit disappointing. But interesting as a first step.

    2007-10-22 09:55 | 2 Comment(s) | Filed in Research

    Referencias (TrackBacks)

    URL de trackback de esta historia


    De: Algernon Fecha: 2007-10-22 10:13

    Oh well, you wont expect marketing researchers to get used to complicated APIs. Good 'ole second year freshmen: reliable, disposable and ever available.

    BTW, the link to DOI doesn't work from here.

    De: JJ Fecha: 2007-10-22 10:21

    Right. It's still "In press". Try this link to Science Direct

    Dirección IP: (0e11e61ac1)
    ¿Cuánto es: diez mil + uno?

    © 2002 - 2008 jmerelo
    Powered by Blogalia